Topshop SWOT Analysis

Topshop is a stylus store that has around 300 stores in the UK, and over 100 in international places. It was launched in 1964, and Topshop has become one of fashions largest succeeder stories. They have captured the most fashionable styles every seasons, its bold and saucy hail to style has attracted fashion-conscious shoppers and industry insiders alike. Topshops triumph has been impressive, despite its humble start. Topshop started in the basement of Peter Robinson department store in 1964 and a a couple of(prenominal) years later became an independent retailer.In 1994, the chump took over the perfect 90,000 sq ft space at London Oxford Circus, when the iconic Topshop flagship was launched. It is still at that place today, and is give tongue to to be the worlds biggest fashion store on the high street, captivating over 200,000 shoppers each week. As an early broach of high street and designer collaborations, Topshops partnerships with blurs such as Cella Birtwell and Kate Moss, who is the storeys most iconic fashion names, and they have further secured the brands reputation as a fashion leader.Topshops strength. Topshops strength is to access to target market with over 300 stores nationwide, and they be doing online shopping and shipping to over 100 countries now. Topshop overly have a wide variety of merchandise, with thousands of looks per season, their looks per season comes along with creative design concepts and clean ideas every year, these strongly says that the trend awargonness of Topshop is very high. Topshop is also said to be the largest fashion store in UK, offering free face-to-face style consultants, competing with the high-end department stores.They are in collaborations with designers and celebrities like Kate Moss and Cella Birtwell. Lastly, Topshop is part of arcadia, which is a group managing several successful brands. (177) Topshops weakness The weakness of Topshop is that some of the garments quality is not matching with the price, and that they have too many products and the staffs are not well educated enough about the merchandise, for example the sensible of the apparels. Most of the merchandise are made suited for single the jr. demographic and few of the ad campaigns are not eye genetic enough.The company is said to be orbiculate, however it has a presence only in few countries worldwide. Topshops opportunities Topshops opportunities are that they have the electric potentiality for further globalization of the brand and more than 60 cities with a potential for a Topshop has been identified. Topshop also have th potential to franchise brand and develop unfermented products and services like more trained staff. Topshop also have the opportunities to become the largest fashion store in other cities than London. Topshops threats Topshops biggest threat is the constant new entries and competitors in their home market. in that location might be possible recession and people are little likely to spend money on trendy items Topshop have in store, given the current weaknesses of currency, Topshop is not the bargain it used to be. With constant new entrant, there go out be price wars with their competitors. Topshop being a global retailer means that they are exposed to political problems in the countries that they figure out in. With Topshops success, there is a potential for a brand that will copy the style that Topshop has for the past few years of trends. (377)