Supply chain Essay Example | Topics and Well Written Essays - 1500 words

Supply chain - Essay Example As one of the global leaders in automobile manufacturing, Tata Motors has been active in exporting both private passenger cars and commercial vehicles such as buses, coaches, trucks, and vans throughout Argentina, Europe, Thailand, Russia, South Africa, South America, South Asia, South Korea, and the United Kingdom (Tata Motors, 2014a, 2014b). Likewise, it is also surpising to know that Tata Motors is also manufacturing vehicles for military purposes (Tata Motors, 2014c). Today, the leading competitors of Tata Motors include the following automobile brands: (1) Ashok Leyland; (2) Chevrolet; (3) Honda; (4) Hyundai; and (5) Maruti Suzuki among others. As one of its business strategy, Tata Motors was able to successfully establish several assembly plants in six (6) different geographical areas throughout India (i.e. Dharward, Jamshedpur, Lucknow, Pantnagar, Pune, and Sanand) (Tata Motors, 2014d). Across the world, Tata Motors operate and maintains several assembly plants in Argentina, Thailand, South Africa, South Korea, and the United Kingdom (Tata Motors, 2014a). (See Appendix I – Tata Motors’ Assembly Plants in India on page 12; Appendix II – Global Locations of Tata International on page 13) As a strategic alliance, joint venture is all about allowing two (2) different companies to share profits, business losses and liabilities, and management control (ABA Publishing, 2010, p. 1). In the process of entering into joint venture agreement, a manufacturing firm can easily expand the size of its global network (Carnovale and Yeniyurt, 2013; Idris and Tey, 2011), increase its sales and profit (Idris and Tey, 2011), and further improve the quality of its existing products and services through technology sharing (Idris and Tey, 2011; Nam, For instance, back in 1954, Tata Motors purposely entered a joint venture agreement with Daimler-Benz in Germany so as to penetrate the markets of commercial vehicles (The Conomic Times,