Ebay Essay Example | Topics and Well Written Essays - 500 words - 2

Ebay - Essay Example Marketing is a process that entails finding out what exactly the customers wants and needs, then providing customer with goods and services that meet or exceed their expectations, it is not merely â€Å"selling† and â€Å"advertising†. Some of the internal strength that facilitated success were, product being customer oriented this means finding out what the customer really wants and not what he/she can find an alternative and manage then provide it to them. Service orientation-that is, having an objective of customer satisfaction. A profit orientation is marketing the products in a way that will earn the business good profit to enhance its survival and facilitate its expansion to serve more customers (Blattberg and Scott, 385). Weaknesses that may have hindered complete meeting my objective; knowing what the customer needs its quite difficult because it is not easy to get to interact with all of them in person, finding means of quick delivery of products, constant change in technology constantly affecting customer’s preferences, therefore, need to monitor closer relationships with customers. Since it is marketing at global level one must adhere by all rules of all the countries he/she markets the product and the legality of the product, which is not easy. What came first, your product or your target market? Did you have a product you wanted to sell, find a target market for it on E-Bay, then analyze your environment and adjust your marketing mix-----or, did you analyze your environment, find a target market, and then find a product to market on E-Bay with a specific marketing mix? Explain your strategy. My strategy is by first scanning the environment to which I intend to market my products. By scanning the environment, I identify the factors that are likely to affect marketing my success (global, technological, social, economic influences) such as the availability of the product, demand of the product, competition, technology advancement in