Brand Comparison Paper Essay

Pepsi Co. and coca- sens obtain been in business for a long time and both are more often than not successful companies in the beverage industry. They both have different station components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, mark off equity and features. In the following paper we will discuss these items in detail to see how different these dickens strike outs are. Pricing StrategiesLooking at the pricing strategies of PepsiCo and Coca- dumbbell they are taking two rattling different plans. The harvest-times they sell are similar with variations in taste and the brand war in the sodium carbonate market has been to out dismiss your competitor to gain market share. The issue with giving deep discounts is that your digging into profits which could cause both long- call and short-term issues. Pepsi has realized the short-term schema of deeply discounting products over its brand portfolio is not a sustainable business model for the long-term business needs. PepsiCo has changed its view from the short term to the long term and was in a transition in 2013 that slowly saw the company stop offering discounts but switch to a hybrid every daylight time value strategy. The hybrid strategy closes the gap of holiday price points and its regular price point to provide a better value for the customer very day and not just wait for sales to purchase the product (Reuters, 2013).Coke on the other had is still out performing PepsiCo and other competitors even in 2014 so their outlook is different. The large reason for their performance is the heavy discount strategy that is continuing to be implemented. While it is successful in the short-term it leaves the pappa giant open for long-term financial issues (Cooper, 2014). Comparing the two sequence Coca-genus Cola is winning the short-term war currently PepsiCo is setting itself up for better long-term gains and growth. PepsiCo is able to see thevalue in the future of its company and understands it had to change the way it does business which would cause a short-term set back while introducing its new pricing strategy. However, the long-term value of doing this will keep the company in business and profitable for many another(prenominal) years too come. Differences in product qualityAs far as quality difference in the two products it really is a matter of taste, which is either acquired or just something a person bids. An example of an acquired taste one is like the household a person grows up in drinks Coca-Cola then their taste buds whitethorn come to like the product because that is what they were offered in the house. Which for either company doesnt represent a quality issue in reality but because of brand loyalty they may deem Pepsi or Coke better than the other product. Pepsi has a distinct sweater taste than Coke, which has a hint of vanilla flavoring, higher carbonation, and sodium per yaw (Mertz, 2013). The lower carbonatio n and sodium makes Pepsi a slightly higher quality product in the not so healthy soda industry.Product PackagingWhen it comes to Pepsi versus Coca-Cola, these companies have been competitors throughout the years. Both companies have come a long way with their advertising slogans. Coca-Colas first slogan in 1886 was Drink Coke and has changed many times over the years to todays slogan Open Happiness (Coca Cola Journey, 2012). Pepsis first slogan in 1939, Twice as much for a Nickel promoted great pricing (G&M Distributors, Inc., 2012). Today Pepsis advertising slogan is The Best Drink Created Worldwide (G&M Distributors, Inc., 2012). These two companies could not be any more different is their logos, symbols and colors. Coca-Colas main logo has not changed much over the years, sticking with the cursive Coca-Cola font (Coca Cola Journey, 2012). Pepsi, on the other hand, has changed their logo many times over the years. From the Pepsi-Cola cursive font to the Pepsi bottle top, and more recently the Pepsi half red and half hot globe (G&M Distributors, Inc., 2012).Product Image and PersonalityEven though these companies are vastly different in there branding they are very similar when it comes to image and personality. Both companies are concerned with sustainable packaging, recycling, and making an impact of the future of our globe and its environment. Coca-Cola has a commitment to set the standard for sustainable packaging, achieve zero waste in our operations and recycle more packaging than we use (Coca Cola Enterprises, 2014). Coca-Cola uses targets such as utilise less packaging, using recycled materials, PET bottles, recyclability of their packaging, manufacturing, and inspiring consumers to recycle to assist in keeping our environments clean (Coca Cola Enterprises, 2014). Coca-Cola also uses campaigns like Recycle for the Future to inspire communities to recycle (Coca Cola Enterprises, 2014). Pepsi also concerns them with less packaging, turning waste into wealth, recycling, and motivating others to recycle (PepsiCo, n.d.). Both companies want to purify what they are doing as a company to help improve the environments in communities where they are located.Distinguishing FeaturesPepsi Co and Coca Cola are both know for offering similar colas that have competed to be consumers favorite soda for decades. Pepsi Co most recently has been seen as a more attractive brand to a younger audience than the well-known Coca Cola. Pepsi Co is known for many products beyond Pepsi cola but is easily recognized by the red, white, and blue logo. Besides the noticeable difference in logos Pepsi tends to have a sweeter taste and a citrusy flavor burst. (Lubin, 2012.) Almost everyone has a preference when it comes to choosing between Pepsi and Coca Cola. There is a great comparison which says Pepsi is a timely brand and the other brands are timeless brand. So one is for the older people, one is for the younger people. (The Economic Times, 2013.) check Equ ityA brand has irrefutable brand equity when consumers react more favorably to a product and the way it is marketed when the brand is identified than when it is not. (L.K. Keller, 2008.) Consumers have known both Pepsi Co and Coca Cola for decades. Consumers have tried their products and collected their memorabilia as a supporter of each brand. Although Coca Cola has proven tobe the more successful brand Pepsi Co has not given up. Pepsi Co also has shown success with their sports beverage, Gatorade and bottled water, Aquafina. Pepsi Co has continued to make necessary changes in order to remain competitive and launch brand equity.ConclusionIn conclusion, although these two brands are largely successful in their own right they also have very different brand components. We were able to research and distinguish several of them to include pricing, quality, packaging, logos, brand equity and features.ReferencesCooper, T. (2014). The Montely Fool. Retrieved from http//www.fool.com/invest ing/general/2014/06/16/is-coca-cola-outsmarting-pepsico-or-mortgaging-its.aspx Mertz, R. (2013). Things you didnt know. Retrieved from http//www.tydknow.com/7-differences-between-coca-cola-and-pepsi/ Reuters. (2013). Retrieved from http//www.reuters.com/article/2013/05/22/pepsico-pricing-idUSL2N0E32L020130522 Strategic Brand Management Building, Measuring, and Managing Brand Equity (3rd ed.) L. K. Keller Prentice Hall, 2008 Upper Saddle River, NJhttp//articles.economictimes.indiatimes.com/2013-11-11/news/43930097_1_pepsico-india-brand-equity brand- positioninghttp//www.businessinsider.com/the-difference-between-coke-and-pepsi-2012-12 Coca Cola Enterprises. (2014). Sustainable Packaging and Recycling. Retrieved from http//www.cokecce.com/corporate-responsibility-sustainability/sustainable-packaging-and-recycling Coca Cola Journey. (2012, January 1). A History of Coca-Cola Advertising Slogans. Retrieved from http//www.coca-colacompany.com/stories/coke-lore-slogans G&M Distributors, In c.. (2012, December 11). Pepsi Slogans and Logos Throughout the Years. Retrieved from http//www.gmdist.com/2012/12/11/pepsi-slogans-and-logos-throughout-the-years/ Pepsico. (n.d.). Packaging, Waste & Recycling. Retrieved fromhttp//www.pepsico.com/Purpose/Environmental-Sustainability/Packaging-and-Waste