Global marketing 'ensure' Essay Example | Topics and Well Written Essays - 1000 words

Global marketing 'ensure' - Essay Example It has concentrated in making the product available for those in the Saudi Arabian market that are lactose intolerant. The guiding principles towards ensure innovation are development of a wide range of formats and filter types that satisfy multiple requirements. Additionally, the innovative advancement in relation to ensure adopts the use of chromatography technologies and pall membrane technologies that offer micro filtered milk products that have longer shelf lives and fresher taste, functional ingredient so high value and milk concentrates. Due to the use of these technologies, the Saudi Arabian market will continue to maintain loyalty to the product and have trust in its quality. The relative advantage of ensure examines the degree to which it will be advantageous in the new Saudi Arabian market compared to the existing or competing brands. The rate to which Ensure milk product will be adopted in the Saudi Arabian market will depend on this relative advantage. The use of innovation as a product development priority is one of the things that will make the milk product gain relative advantage in the Saudi Arabian market. The Saudi Arabian market perception of the product as quality one due to application of latest technologies will help in shaking off competition. If the customers are able to see certain attributes in ensure milk that are seemingly better than in its competitors, they will embrace Ensure nutrition milk. The rate of adoption will be directly proportional to the increase in relative advantage. Additionally, the innovative aspect has a bearing on price (Latham, 2006). On one side, it helps Abbott in its competitive pricing. Increasing the prices or lengthy time taken in learning how deal with the product will affect the product’s adoption rate negatively. The Saudi Arabian market perception of the product as an innovative on is directly related to the level of compatibility